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Research Article 2026CC BY-NCCC BY-NC allows this article to remain publicly readable here. Reuse is limited to non-commercial use and the recorded source terms.Free full text · non-commercial reuse

Associations Between Noticing Product Features in Cannabis Vape Product Advertisements and Product Use Perceptions Among Young Adults: A Heatmap Experiment.

Kathryn La Capria, Sarah D. Kowitt, Kimberly G. Wagoner, Ollie Ganz, Siyan Meng, Julia Chen-Sankey

Background Advertising for cannabis vape products (CVPs) often highlights product features related to their functions and perceived benefits. Such messages may encourage CVP use among young adults (YAs), a group with rising prevalence and heightened vulnerability to CVP use. We examined the associations between noticing product feature messages in CVP ads and product use perceptions among US YAs of varying CVP-use…

Substance Use & Addiction Journal Europe PMC↗

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